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There are three things to know when a search becomes a leading indicator...

We utilize all sorts of leading indicators. Some are traditional (e.g., the Purchasing Managers Index), some are international (G7 Leading Indicator), and some seem to stop working for us, at least for a while (Housing Starts), so we keep an eye on them. We discuss the leading indicators during our ITR Economics presentations at company sales meetings and trade association conventions.

By Brian Beaulieu, CEO of ITR Economics